Engagement

• Engagement

  Why People Clip Coupons

  Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

• Engagement

  Shopping Trip

  Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

• Engagement

  Tales From the Front

  GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

• Engagement

  Steady Growth

  Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and

• Acquisition

  Spending up by a Nose

  Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

• Engagement

  Cyber Monday Sales Could Set A Record $900 Million

  Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours

• Data Driven ROI

  Meet the New Consumer

  In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

• Engagement

  Schwan’s Tempts Potential New Customers

  This fall, home food delivery service SCHWAN’S tempted 5,000 potential new customers with an offer of free delivery on any product under $10

• Direct Marketing | Print

  Lucky 13

  Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer’s holy trinity. Yet too many unseasoned

• Engagement

  Street Smarts

  To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October