Engagement
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Direct Marketing | Print
Meet the Broker: Kathy Rakosky
Today we meet Kathy Rakosky, vice president at Zed Marketing Group in Edmond, OK, where she’s worked for 13 years since graduating from the University of Oklahoma.
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Engagement
Whataburger Shares Free Food with Online Holiday Coupons
A thank-you couponing campaign by quick-service chain Whataburger will reward holiday shoppers with a dozen online free-food offers by the time Christmas Eve arrives
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Engagement
Whole Foods to Pair Online Coupons with In-store Guide
Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal
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Engagement
Groupe Aeroplan Seals Deal to Buy Carlson Marketing
Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million
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Engagement
The Reward Cardholders’ Bill of Rights
The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled
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Engagement
Promotional Products Reach Efficiently, Don’t Annoy: Survey
A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them
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Engagement
P&I Postscripts
THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O’Halloran to executive vice president of distributor services. He had been senior vice president of distributor service
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Direct Marketing | Print
Kessler Renamed to Postal BOG
President Obama has appointed U.S. Postal Service Board of Governors member Alan C. Kessler to a second term
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Acquisition
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Direct Marketing | Print
Taradel’s New Direct Mail Division Serves Restaurants
Taradel.com, an online printing firm, has expanded its direct mail service offerings aimed at the pizza and takeout food industry.