Engagement
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Acquisition
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner
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Direct Marketing | Print
Meet the Broker: Linda West
Today we meet Linda West, vice president of multichannel marketing at Catalyst Direct Marketing in Dublin, NH.
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Engagement
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements
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Direct Marketing | Print
Gander Mountain To Take Itself Private
Gander Mountain Co. has moved forward on its previously announced plans to take itself private.
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Direct Marketing | Print
Nature’s Products Buys DM, Retail Operations From Nutrition 21
Nutrition 21, Inc. has sold most of the assets of its direct response and retail businesses to Nature’s Products, Inc.
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Direct Marketing | Print
Online Apparel Retailer Bluefly Gets $15 Million Infusion
Rho Ventures will purchase $15 million of newly issued common stock from Bluefly Inc., an online apparel retailer.
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Direct Marketing | Print
Direct Operations Take Loss At Gander Mountain
Third-quarter direct response operations recorded a $2.3 million net loss at Gander Mountain, while the outdoors products marketer
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Direct Marketing | Print
Mail Stream: December 22
The holiday 2009 catalog from DeSantis Collection offers discounts and incentives to purchase its menswear offerings. The American Bird Conservancy asks
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Direct Marketing | Print
FedEx Net Income Falls 30%
FedEx Corp. reported net income of $345 million for the second quarter, a 30% decrease from $493 million last year.
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Direct Marketing | Print
New Firm Acquires Food Marketer, Food Manufacturer
MA Holdings, Inc., a newly formed holding corporation, has acquired catalog/Internet marketer M&S Fine Foods as well as Authentic Mexican, Inc., a specialty foods manufacturer.