Engagement
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Engagement
7 Ways to Improve the Pop-Up Experience
Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence
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Direct Marketing | Print
Worldcolor Consolidates Toronto Operations
Worldcolor, formerly Quebecor World, will consolidate its Toronto direct mail, catalog and magazine operations into a single facility.
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Acquisition
McDonald’s Sports Marketer Speaks on Essay Contests
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.
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Direct Marketing | Print
Circulation Marketer Dan Capell Dies at 64
E. Daniel (Dan) Capell, died January 11, 2010 at his home in Barnegat Light, NJ after a courageous three-year battle with cancer. He was 64.
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Direct Marketing | Print
West Marine Revenue Falls
West Marine Inc posted net revenue of $104.2 million for the fourth quarter, a 6.2% decrease from $111.1 million last year.
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Engagement
Papa John’s Hits Super Bowl as Official Pizza Sponsor
Number three pizza seller Papa John’s International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar
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Direct Marketing | Print
Direct Brands Names Two Top Executives
Direct Brands Inc., a direct marketer of books, digital videodiscs and related products, has named David Gitow chief marketing officer and Alan Katz executive vice-president, business development.
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Direct Marketing | Print
Meet the Broker: Debb Bovett
Today we meet Debb Bovett, senior data products manager at Acton International in Lincoln, NE. A longtime list and direct marketing industry veteran, she asserts that no matter the technology or country, the basic principles of direct marketing hold.
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Engagement
Spot Shot Cleaner Hooks into Kid Film Fare
A new tie-in incentive campaign is giving parents two things they may need badly for a happy home: a DVD version of the animated film made from the modern children’s book classic “Cloudy with a Chance of Meatballs”