Engagement
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Direct Marketing | Print
Tax Returns
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure
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Direct Marketing | Print
NBTY Income Rises in Quarter
NBTY Inc. reported net income of $76 million for the first quarter, a surge over net income of $13 million in the prior year.
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Engagement
NRF Predicts 2.5% Increase in 2010 Retail Sales
With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores
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Engagement
Coke Taps into Vancouver Olympics with Commemorative Six-packs
Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.
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Acquisition
Amex Pitches Card Use During NYC Restaurant Week
American Express cardholders have been given another reason to use their cards when dinning out in New York City this week
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Direct Marketing | Print
Meet the Broker: Mark Lewis
Today we meet Mark Lewis, president of Lewis Direct, a Boulder, CO company he’s owned and operated since 1993.
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Engagement
Microsoft’s Big Apple Bing Maps Challenge
In an effort to build some awareness of the leading-edge mapping functions recently unveiled for its Bing search engine, Microsoft has announced the “Bing Maps Challenge”
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Engagement
Coupon Use Skyrocketed in 2009
Consumers are using more coupons on an annual basis for the first time since 1992 and coupon distribution has hit the highest level recorded since tracking began in 1988, according to Inmar
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Engagement
Corporate Incentives “Cautiously Optimistic”: IRF Study
A survey of those involved in the incentive travel industry has found a certain degree of optimism that corporate budgets for such programs will hold steady or even see moderate increases in 2010
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Engagement
P&I Postscripts
OMNI HOTELS & RESORTS: is launching a promo just in time for Valentine’s Day to attract romantics. The “Double Bubble” getaway begins with guests being welcomed with a commemorative ice bucket