Engagement
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Engagement
Marketing Loyalty to Boomers
The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style “Lost Decade” marked by low GDP growth and high unemployment
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Engagement
P&I Postscripts
GIFTCARDRESCUE.COM: the gift card exchange Web site, has struck a deal with Amazon to allow customers
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Engagement
Long John Silver’s Launches Pollock with Sweeps, Coupon Sampling
A new campaign by quick-serve seafood chain Long John Silver’s combines printable coupons for menu samplings with an online sweepstakes that could net the winner $20,000
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Direct Marketing | Print
USPS Narrows Losses
The U.S. Postal Service posted a net loss of $297 million for the first quarter, compared to a net loss of $384 million in the prior year.
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Acquisition
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
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Engagement
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message
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Engagement
Denny’s to Do Free Again after Super Bowl Ad
Denny’s will reprise one of last year’s most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday’s Super Bowl
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Direct Marketing | Print
Valassis Gets $500 Million Settlement From News America
Valassis will settle its antitrust lawsuits against News America Marketing. Valassis had alleged News America was charging higher prices to customers who didn’t give News America exclusive marketing arrangements.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko
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Direct Marketing | Print
Anaheim? They’ve Got an App for That
The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications