Engagement
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Direct Marketing | Print
PRC Expects Postal Five-Day Plan This Month
The Postal Regulatory Commission is expecting the U.S. Postal Service to submit a plan for eliminating Saturday delivery later this month.
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Direct Marketing | Print
Casual Male Jumps Back to Profitability
Casual Male Retail Group Inc. posted net income of $3.6 million for the fourth quarter, compared to a net loss of $108 million in the prior year.
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Direct Marketing | Print
Meet the Broker: Arlene Baum
Today we meet Arlene Baum, vice president of Bush List Co., which was acquired by Atlantic List Co. in February.
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Direct Marketing | Print
LL Bean’s Centennial Includes Signature Brand Relauch
L.L.Bean has served up a new interpretation of its “L.L.Bean Signature” brand.
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Direct Marketing | Print
American Eagle Takes Lesson From Shutting Sub-Brand, Ends Year Strong
All right, so American Eagle is shutting one of its brands. But not without having learned a lesson about launching a brand
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Engagement
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign
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Acquisition
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding
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Engagement
How Behavioral Targeting Impacts Cart Abandonment
The cart abandonment rate is one the most watched metrics in retail e-commerce
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Direct Marketing | Print
Meet the Broker: Lisa Horder
Today we meet Lisa Horder, director of list brokerage at Institute Lists.
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Engagement
One Year Out, Schlage Adds Rebate to Drive Sales
Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks