Engagement
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Direct Marketing | Print
Credit Card Mail Rebound on Deck
DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to
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Engagement
Reviving that Impulse Spark
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it’s not in the budget
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Engagement
Why Wegmans is Tops
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force
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Direct Marketing | Print
Meet the Broker: Mark Hammar
Today we meet Mark Hammar, president of Total Data Solutions, a North Andover, MA, company he has owned since 2007.
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Direct Marketing | Print
E-Commerce A Bright Spot For Charming Shoppes Quarter, Year
The good news for Charming Shoppes was that the apparel marketer managed to trim its net loss for both the fourth quarter and the year. The bad news was that its overall sales were off in both instances.
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Engagement
Consumers Put Price First in Calculating Retail Loyalty: Colloquy
When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One
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Direct Marketing | Print
New Door-to-Door Program Debuts in Las Vegas
PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31.
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Direct Marketing | Print
USPS Keeps Pushing Five-Day Plan
The U.S. Postal Service is hoping that public sentiment and the Postal Regulatory Commission might help persuade Congress to allow the USPS to drop Saturday mail delivery.
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Direct Marketing | Print
Crew Renews Contract with Quad Graphics
J. Crew Group Inc. has renewed its printing and production contract with Quad Graphics.
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Direct Marketing | Print
Meet the Broker: Melissa Fernandez
Today we meet Melissa Fernandez, senior account executive at Amerilist in Pomona, New York, where she’s been for the past three years concentrating on the online and mobile marketing areas.