Engagement
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Engagement
Web-based Coupon Use Hits New Monthly High for RetailmeNot.com
Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year
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Engagement
Loyalty 360 Hires Jim Lott as VP Sales
The Loyalty Marketer’s Association has hired Jim Lott as vice president of sales
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Engagement
P&I Postscripts-Rymax/Card Activation Technologies
RYMAX: has hired Joseph Jagelka as western regional sales manager of product sales. He brings 20 years of experience within the consumer products
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Engagement
Cinnabon Gives Away Cupcakes on Tax Day
To make Tax Day a bit more palatable, Cinnabon is reprising its “Tax Day Bites!” promotion to give away free sweets
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Direct Marketing | Print
Urban Outfitters To Increase Catalog Circulation
If print direct marketing is dead, someone forgot to tell apparel marketer Urban Outfitter. The company is planning on boosting its catalog circulation during this calendar year.
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Direct Marketing | Print
Coldwater Creek’s Direct Margin Up Despite Smaller Order Sizes
On the surface, Coldwater Creek
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Direct Marketing | Print
Canadian Credit Card Direct Mail Plummets
Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.
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Acquisition
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
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Direct Marketing | Print
USPS’ Summer Fun: The Sequel
As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into
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Engagement
Influential Events
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s