Engagement
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Acquisition
NatureSweet Tempts Kids to Eat Tomatoes with Video Contest
So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music
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Direct Marketing | Print
Meet the Broker: Kathy Tribel
Today we meet Kathy Tribel, a list broker/manager, at Lawrence Direct Marketing in Warrenton, VA.
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Direct Marketing | Print
Catalog Items Influence Retail At Talbots As Losses Shrink
The Talbots Inc. implemented a wide variety of changes during 2009, updating its merchandise mix to include more youthful designs, relaunching its Web site and promoting its Red Line Phones
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Direct Marketing | Print
Address is “A Human Right”, Says Former DMA VP
When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries.
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Direct Marketing | Print
Deluxe Corp. Acquires Checks Direct Marketer
Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.
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Direct Marketing | Print
Mail Stream: April 12
Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.
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Engagement
Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.
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Direct Marketing | Print
USPS to Test Product Sampling by Mail
The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS
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Direct Marketing | Print
Meet the Broker: Michele Volpe
Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.
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Engagement
Hyundai Adds Luxury Glitz with iPad-based Owner’s Manual
When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors