Engagement
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Engagement
Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile
Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners
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Engagement
Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style
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Engagement
BDA Named Premium Vendor for the NCAA; Acquires Evigna
Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)
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Engagement
National Gift Card Hires Marketing Director
The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company
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Engagement
Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon
Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon
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Direct Marketing | Print
Mail Delivery to Haiti Resumes
The U.S. Postal Service resumed international mail service to Haiti Tuesday.
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Engagement
P&I Postscript-IMA
THE INCENTIVE MARKETING ASSOCIATION: has added a new category to its Circle of Excellence Awards: the Social Responsibility Award, which recognizes incentive suppliers in three key areas
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Direct Marketing | Print
PRC Sets Hearings to Review Delivery Cut Proposal
The Postal Regulatory Commission will hold public hearings on the U.S. Postal Service
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Direct Marketing | Print
PRC: Fix Postal Pensions Before Cutting Mail Delivery
Postal Regulatory Commission Chairman Ruth Y. Goldway warned against cutting universal mail service until Congress considers possible changes to the U.S. Postal Service funding of employee pensions and future retiree health benefits.
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Direct Marketing | Print
Frederick’s of Hollywood Faces Stock Delisting
Frederick’s of Hollywood Group Inc. has received notice that its stock could be delisted, according to the company.