Engagement
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Direct Marketing | Print
Firearms, Ammo And Smaller Catalogs Boost Cabela’s Fortunes
One year ago, outdoor supply firm Cabela
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Direct Marketing | Print
DMA CEO On Rival Orgs, Outreach and A Flats Rate Scheme
In the second part of Direct Newsline
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Direct Marketing | Print
DMA Head On Member Levels, Digital Expertise And Staff Changes
In an exclusive interview, Direct Marketing Association interim president and CEO Robert
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Data & Analytics
Recency Modeling a Beautiful Thing for Discount Beauty Center
Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
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Direct Marketing | Print
Broker’s Roundtable: USPS Summer Sale Tips
Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
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Direct Marketing | Print
DMA Elects New Chair, Vice Chair: Other Board Seats Open
The Direct Marketing Association
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Direct Marketing | Print
PRC Seeks Research on Value of Postal Service
The Postal Regulatory Commission has begun seeking research proposals to quantify the social value of the U.S. Postal Service. The PRC seeks explore such matters as the costs and/or benefits of the USPS
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Direct Marketing | Print
The Vermont Country Store Co-Founder Dies At 99
Mildred Ellen Orton, who along with her husband Vrest launched The Vermont Country Store catalog in 1945 and opened a retail outlet in 1946, died at her home in Weston, VT on May 6. She was 99.
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Engagement
BFG Runs 30-City Tour for Cartoon Network
Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children
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