Engagement
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Engagement
The Sweat/Soup-Shelf Connection
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed
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Direct Marketing | Print
Dog Days of Summer
SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot
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Direct Marketing | Print
Bigger Carts Mean Better Shoppers
Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases
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Direct Marketing | Print
J. Crew Retail, Direct First Quarter Sales Strong
In a lovely bit of balance, both retail and direct first quarter sales for J. Crew Group Inc. rose 20% over first-quarter 2009
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Direct Marketing | Print
Delia’s Direct Biz Sees Margin Boost Despite Sales Drop
Forgive the management at Delia’s for not breaking out the champagne at the end of its most recent quarter. The company’s total sales amounted to $50 million, down from $52.1 million in first-quarter 2009. And its net loss widened from $3.6 million a year ago to $5.8 million.
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Direct Marketing | Print
Royal Mail Names Greene CEO, May Revive Privatization
Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July.
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Engagement
Foster Grant Links Code at Retail Straight to Web Browser
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
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Direct Marketing | Print
Broker Roundtable: Should Mailers Start to Prospect More Aggressively Again?
Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
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Direct Marketing | Print
Casual Male Has Solid Quarter, Will Blur Product Lines
Add Casual Male Retail Group to the list of apparel marketers that managed inventory levels, reduced promotional and discount activity and boosted their margins.
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Direct Marketing | Print
Longtime Williams-Sonoma CEO Ends Tenure On High Note
Howard Lester, who has led Williams-Sonoma during the past 31 years, chose a great quarter in which to retire. The company