Engagement
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Engagement
Top 6 Holiday Retail & Consumer Trends
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
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Direct Marketing | Print
Chief Marketer Listline Sept. 2
Lists featured this week include Coupon Clippers Club and Discount Dance Supply.
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Direct Marketing | Print
Special Report: The Changing Role of Catalogs
While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.
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Engagement
Comcast Takes to the Streets—And Bostonians Aren’t Thrilled
Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.
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Direct Marketing | Print
Chief Marketer Listline Aug. 20
Lists featured this week include New Hampshire Public Television and Elite Bakers.
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Data Driven ROI
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
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Data Driven ROI
Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
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Engagement
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
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Direct Marketing | Print
Chief Marketer Listline Aug. 12
Lists featured this week include Save the Chimps and Studio Live Design.
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Direct Marketing | Print
Chief Marketer Listline August 6
Lists featured this week include Direct Checks Masterfile and Managers Intelligence Report.