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Email
Demystifying Single vs. Double Opt-In
What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in
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Email
The Sum of the Parts, Part 2: Why Capture Data?
Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.
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Data & Analytics
Recency Modeling a Beautiful Thing for Discount Beauty Center
Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
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Email
Energize Your E-mail Subscriber Form
It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible
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Email
E-mail Marketers Focus on Creative Over Lists
Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.
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Email
Four Things E-mail Can Learn from Social Media
For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with
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Email
Oops! Cautionary E-mail Tales
Learning from our own mistakes, while effective, can be painful. That
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Email
The Sum of the Parts—Part 1
Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.
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Email
How to Benefit from E-mail Appending
The following guidelines should help you get the most out of appending e-mail addresses to your house file
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