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Email
‘You Can Spam’ Strikes Again
One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business—translation, weak—and, therefore, has done nothing to combat spam.
This is nonsense on stilts. As has been pointed out here before, though the Can Spam Act doesn’t outlaw unsolicited e-mail—and, as a result, is derisively referred to as the “You Can Spam Act”—it is by far the most leveraged anti-spam law in the world.
Just last week, for example, a judge ordered Sanford Wallace—the original, and as far as I’m concerned only, spam king—to pay $711 million to social-networking site Facebook in a lawsuit over spam sent to its members.
The suit accused Wallace of sending messages through Facebook computers to Facebook users with materially misleading headers. The accusation was made claiming Wallace violated … Anyone? Anyone? Why yes, the Can Spam Act.
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Email
Constant Contact Unveils Event-Marketing Tool
Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events.
Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments – all in a single tool, Constant Contact said in a statement.
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Email
Stupid Advocacy Watch: CAUCE Should Know Better
The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy.
Wait a second. What? What was that? Oh yeah. Right.
CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that
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Email
Stupid Sales Pitch Watch: Psst… Wanna Buy a Domain?
A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for
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Email
Why Opt-In Shouldn’t be Law
Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.
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Email
Lock and Load: The Basics of Triggered E-mail Campaigns
Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.
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Email
Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.
The figure far surpasses commercial mailers
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Email
E-mail ROI Still Stunning, Still Slipping: DMA
Another year, another Direct Marketing Association economic-impact study claiming e-mail
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Email
What’s your E-mail Marketing Story?
Want to get better results from your email campaigns? Why not try telling a compelling story?
Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story?
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