Topic

Email

  • Constant Contact Unveils Event-Marketing Tool

    Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events.

    Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments – all in a single tool, Constant Contact said in a statement.

  • Stupid Advocacy Watch: CAUCE Should Know Better

    The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy.

    Wait a second. What? What was that? Oh yeah. Right.

    CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that

  • Stupid Sales Pitch Watch: Psst… Wanna Buy a Domain?

    A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for

  • Why Opt-In Shouldn’t be Law

    Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.

  • Lock and Load: The Basics of Triggered E-mail Campaigns

    Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.

  • Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study

    Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.

    The figure far surpasses commercial mailers

  • E-mail ROI Still Stunning, Still Slipping: DMA

    Another year, another Direct Marketing Association economic-impact study claiming e-mail

  • What’s your E-mail Marketing Story?

    Want to get better results from your email campaigns? Why not try telling a compelling story?
    Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story?

  • Pivotal Veracity Expands Rendering Tool

    E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace.