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Data & Analytics
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
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Data & Analytics
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
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Direct Marketing | Print
Chief Marketer Listline April 18
Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.
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Data & Analytics
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.
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Data & Analytics
CM Tech Round-Up: Email Segmentation and Targeting
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
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Digital
Content Marketing Tips for Non-Publishers
Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.
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Data & Analytics
Triggered Email Volume on the Rise: Survey
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.
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Direct Marketing | Print
Email Data Availability Up 26%: Worldata Index
A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.
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Direct Marketing | Print
Chief Marketer Listline Feb. 25
Lists featured this week include American Water Works Association and Healthwire eNewsletter.
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Direct Marketing | Print
Getting Business Requirements Right For Your Marketing Technology Build
If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.
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