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Email
One in Five Merchants Shuns Marketing E-mail
The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.
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Email
Toledo Mud Hens Score with CRM/E-mail Integration
Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.
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Email
Back to Basics: An E-mail Checklist
In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it
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Email
More Marketers Making It Difficult To Unsubscribe From E-mail: Study
Should it really take three clicks to unsubscribe from a retailer
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Email
Only 20% of Sites Follow Up Abandoned Carts with E-mails
Only 20 of the 100 websites visited by the E-tailing Group for its fourth-quarter mystery-shopping study sent follow-up e-mails in response to abandoned shopping carts. Even so, that
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Email
New Tools and Tips to Strengthen the E-mail and Social Media Bond
The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.
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Email
Artful Use of E-mail Gives American Ceramic Society Triple-Digit Sales Spike
In less than three years, the American Ceramic Society increased product sales by more than 200%
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