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Data & Analytics
Did the Gmail Tabbed Inbox Reinvent Email Marketing?
While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.
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Direct Marketing | Print
Email List Prices Still Dropping: Worldata Index
Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.
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Direct Marketing | Print
Chief Marketer Listline Aug. 19
Lists featured this week include Countryside Publications and Creative Kidstuff.
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Data & Analytics
7 Ways to Get More Email Opt-ins and Subscribers
Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.
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Direct Marketing | Print
Chief Marketer Listline Aug. 6
New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.
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Direct Marketing | Print
Chief Marketer Listline Aug. 5
Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.
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Data & Analytics
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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Direct Marketing | Print
Chief Marketer Listline July 26
Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.
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Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
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