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Email
Beyond Clicks to Behavioral Metrics for Newsletters
In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we
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Email
Broker Roundtable: What Are the Trends in E-Mail Lists?
This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting?
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].) -
Email
The Evolution of the E-mail Service Provider
Today consumers demand more of brands, and in turn, marketers expect more of their solutions providers. As a result, this multichannel evolution reflects the growing need for ESPs to mature into more-complex solutions providers.
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Email
Q&A: Laura Atkins on Monitoring E-mail Deliverability
Monitoring e-mail deliverability is critical to ensuring that our messages are being delivered. But because there are so many types of deliverability tools and services available
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Email
Video in E-mail: It’s About the Results, Not the Technology
The most important objective of any successful video e-mail campaign is simply getting people to watch the video. The best option for incorporating video into e-mail is to combine ease of execution with tactics that drive optimal response rate.
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Email
First-Quarter Open Rates Rise: Study
Those who are writing off e-mail as a dying marketing channel, take heed: Open rates for the first quarter of 2010 were up 1.1% from the previous first quarter, according to a study by Epsilon and the Email Experience Council.
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Email
A 10-Step Program for Building E-Mail Lists
There is simple beauty in using e-mail campaigns to market a business. E-mail marketing’s ROI, especially during an economic downturn, is impressive.
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Email
The More E-mail Versions the Merrier for American Greetings
Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that
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Email
Tommy Hilfiger Gains E-mail Subs via CPL Ads
Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database
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