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Email
Attention Ex-DoubleClickers: Your Old Job May Await
Word on the street is that Epsilon Interactive
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Email
Unbelievable: Utah Expects Foreign Firms to Use Registry
Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.
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Digital
New Product Aims to Salvage Abandoned Shopping Carts
Performance-based marketing-services firm Think Partnership yesterday formally announced a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.
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Email
Worldata Report: E-mail List Price Slide Continues
Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.
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Email
U.K. E-mail Clickthrough Rates Up: Survey
E-mail acquisition clickthrough rates have risen from 6% to 8%, according to the U.K. Direct Marketing Association’s National E-mail Benchmarking Survey.
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Email
InfoUSA Acquires Digital Connexxions
InfoUSA has acquired Digital Connexxions, an e-mail marketing company that specializes in the small-to-medium market and the publishing industry.
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Email
Kirby Named VP/GM at Merkle|Quris
Merkle Inc. has appointed Eric Kirby senior vice president and general manager of Merkle|Quris, its e-mail marketing division.
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Email
More Bad News for Your HTML E-mail
The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think.
In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.
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Email
Singapore’s Likely Response to Utah: “Utah? What the Hell is a Utah?”
For the latest example of how ridiculously ineffective Utah
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Email
Say it Ain’t So, Al; What Will We Write About?
Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.
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