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Email
Live From DMA06: E-mail Software Firm Debuts
A former Lyris engineer has launched an e-mail marketing software company that he claims addresses one of marketers’ biggest fears over working with service providers — it eliminates the need for marketers to transfer their data to their vendor’s network.
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Email
Satan in the House: Unspam Joins the DMA
Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association and apparently there is nothing the DMA can do about it.
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Email
Tricia Robinson Resigns from Full Time at Global
The e-mail marketing industry is about to lose another one of its long-time, high-profile executives.
Tricia Robinson, senior vice president of marketing at Premiere Global Services, has resigned, and she swears it was voluntary.
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Email
A Solution to Blocked HTML? Well, Sort of
Keith McCracken, president of Vismail America, claimed in an e-mail to us that he has the solution to broken and blocked HTML images.
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Digital
Finding Potty Humor at SEC.gov
The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with
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Email
Utah Exposes Kids’ E-mail Addresses
In a jaw-dropping embarrassment, the state of Utah has mistakenly divulged e-mail addresses of kids on its so-called child-protection do-not-e-mail list — a registry proponents claim is foolproof.
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Email
Live From DMA06: The Fine Art of E-Mail Creative
When writing e-mail copy, Herschell Gordon Lewis says
don’t make your prospect wait for the offer. Move the invitation to “click here” up high in the letter, rather than waiting for the end. -
Email
Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative
Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop.
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Direct Marketing | Print
Spamhaus Ignores Court’s $11.7M Ruling
FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who
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Direct Marketing | Print
Phishers Getting DM Religion
E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian’s
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