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Email
Anti-Spammer Goes Ballistic; Admits His Address Was Registered
Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.
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Email
Anti-Spammer Goes Ballistic, Part II: The Interview
The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.
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Email
Brazen Spammer Watch: A Buck to Unsubscribe
In what has to be one of the most brazen requests ever by a spammer, a Russian bulk e-mailer has been demanding that recipients send him a dollar to be removed from his list.
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Direct Marketing | Print
Borrow a Page from Your E-Mail Playbook
Which marketing buzzword is getting more tired: “customer-centric” or “multichannel”? You can’t attend a conference on marketing or management these days without the speakers repeating these phrases ad nauseam.
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Direct Marketing | Print
Preview Pain
With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they’re in beta business-to-consumer
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Direct Marketing | Print
Another Ignorant J-Word Attack
When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.
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Digital
The Web is Missouri Pizzeria’s Latest Topping
Like just about every other business, Shakespeare’s Pizza started a Web site. But the trouble was, the two-store chain
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Email
E-mail: A You-Suck-O-Meter for Your Brand
According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.
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Email
You Wouldn’t Treat Your Most Productive Sales Rep This Way…
For those DMers who are still unconvinced that e-mail
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Email
Most E-mail Programs Fail Forrester’s Review
Sixty two of 63 commercial e-mail efforts scored failing grades in a recent report by Forrester Research.
In a review of approximately 10 e-mail programs in each of six industries
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