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Email
Q Interactive: You can Still Safely Prospect
Marketing services provider Q Interactive has launched a service the company claims can deliver high-quality e-mail leads without irritating consumers and resulting in spam complaints.
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Email
Stupid Spammer Watch: Well, She’s Right About the Fat Part
I keep getting an anonymous e-mail from someone claiming to want to help me lose weight and stop my colleagues from talking about me.
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Email
E-mail Industry Lacks Consensus on Most Basic Definitions: Study
Ten years after e-mail began to emerge as a serious commercial marketing channel, the e-mail marketing industry still has no consensus on the definitions of even the most basic metrics, according to a survey due out today.
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Direct Marketing | Print
Four Ways to Entice Offline Customers onto Your E-mail File
How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one
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Direct Marketing | Print
No Booth? No Problem!
Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider
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Direct Marketing | Print
Managing Your E-mail Reputation
E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.
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Direct Marketing | Print
E-mail List Killers
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.
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Direct Marketing | Print
You Wouldn’t Treat Your Most Productive Sales Rep This Way
For those DMers who are still unconvinced that e-mail’s a different animal than direct mail, look no further than the following pitch that arrived in
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Email
One Third of Internet Users Have Logged on with Wireless: Pew
Thirty four percent of Internet users have logged onto the Internet using a wireless connection, according to a study by the Pew Internet & American Life Project released yesterday.
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