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Email
E-mailer Sues InfoUSA Claiming Patent Infringement
A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.
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Email
Stupid Research Watch: More Garbage “Lost Productivity” Numbers
The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.
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Direct Marketing | Print
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward
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Direct Marketing | Print
Unsubscribe? It’s a Matter of Trust
Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line’To control your preferences, log on to the Web site and go
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Direct Marketing | Print
Anti-Spammers Get Personal
Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as
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Email
E-Mailer Sues InfoUSA Claiming Patent Infringement
A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.
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Direct Marketing | Print
MySpace Sues Former ‘Spam King’ Sanford Wallace
Former self-proclaimed spam king Sanford Wallace is back in the news, this time for being sued by MySpace.
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Email
New Technology Creates Drop-Down Windows for Subject Lines
California start-up Advenix has introduced new technology that allows e-mail senders to include drop-down windows in subject lines that activate when recipients
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Direct Marketing | Print
Tasting New Readers: Wine Spectator Uses E-Newsletters to Reach Vino Lovers
Wine Spectator is hoping a trio of new e-newsletters will help the magazine magazine broaden its reach online and drive new subscribers.
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Digital
Brave New World: E-Mail’s Role in Web 2.0
2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet.
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