Topic

Email

  • Watch Your Language!

    When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

  • Short Cuts

    E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.

  • Big Three E-mail Account Providers Put Out Anti-Spam Plan

    America Online, Microsoft and Yahoo plan to jointly develop a system to defeat spam. The three leading providers of e-mail accounts said on Sunday that

  • Catalog Analysis: New Media, Traditional Metrics

    E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from