Direct Marketing | Print
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Direct Marketing | Print
Marketing Deals Approach
MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,
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Direct Marketing | Print
Americans Like Direct Mail
AMERICANS READ OR scan more than 88% of all advertising mail delivered to their homes, and up to 18.1% of all households respond, according to a recently
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Direct Marketing | Print
Cross-Dress for Success
CAPITOL RECORDS HAS developed what may be the first commercial database of drag queens.In February and March, Capitol ran a series of contests in gay
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Direct Marketing | Print
Free and Easy
AS PART OF its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers this past winter.Tim Choate,
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Direct Marketing | Print
IS E-MAIL MARKETING FOR YOU?
E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves
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Direct Marketing | Print
New Group Has Asian-American Marketing Missison
THE ASSOCIATION OF Asian-American Advertising Agencies-a.k.a. the 5As-was established in February in San Francisco to coincide with the Lunar New Year
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Direct Marketing | Print
DIRECT NEWS LINE
Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the
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Direct Marketing | Print
Taking Stock
THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring
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Direct Marketing | Print
Uni-Mail Consolidates MGT
UNI-MAIL LIST Corp., New York, has consolidated the West Coast operations of its sister company, MGT Associates Inc., into its New York office.Uni-Mail
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Direct Marketing | Print
FedEx Says Shut Down USPS
FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider