Direct Marketing | Print
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Direct Marketing | Print
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Direct Marketing | Print
Paradysz Matera Hires Randy Robertson
Mailing list brokerage Paradysz Matera Co., New York, has hired Randy Robertson to open an office in Walnut Creek, CA. Until Aug. 16, Robertson had headed
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Direct Marketing | Print
Report From List Day…Uh, List Vision
It’s not news that e-commerce is big news for list professionals. Based on avid attention to the subject at the List Vision conference, held at the Hilton
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Direct Marketing | Print
Forrester Predicts Online Ad Boom
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,
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Direct Marketing | Print
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Direct Marketing | Print
B-to-B DMers Lose Out for Being Profitable
There was a time when the word on Wall Street was that a business had to generate profits to command the market’s respect. Nowadays the perception that
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Direct Marketing | Print
Faster Than a Speeding BRE: DC Comics launches insert program with RMI
Fancy flying with Superman? Running alongside the Flash? Or is plotting world domination with Pinky and the Brain more your speed?Marketers will get just
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Direct Marketing | Print
PetQuarters.com Acquires Humboldt
PetQuarters.com, Lonoke, AR, has acquired Humboldt Industries Inc., Hazelton, PA. Humboldt distributes two pet catalogs, Home Pet Shop and the Dog’s Outfitter,
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Direct Marketing | Print
First-Half Drop for DR Space
There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year