Direct Marketing | Print
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Direct Marketing | Print
PetQuarters.com Acquires Humboldt
PetQuarters.com, Lonoke, AR, has acquired Humboldt Industries Inc., Hazelton, PA. Humboldt distributes two pet catalogs, Home Pet Shop and the Dog’s Outfitter,
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Direct Marketing | Print
Peterman Sited: Catalog’s new owner revamps online presence
J. Peterman always has specialized in evoking images – from catalog copy with references to a life of leisure that only money can buy, to its founder’s
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Direct Marketing | Print
Reaching Out to the Pierced and Tattooed
If the Brooklyn Museum of Art were in any other city but New York, it would have no problem attracting members and visitors with its world-class collections
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Direct Marketing | Print
OUTDOOR ADVERTISING: Drive-by DM No More?
If billboards are part of your integrated marketing mix in the Midwest, you may have to look elsewhere to spend your DM dollars in Michigan.Businesses
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Direct Marketing | Print
Bicyclists
Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting
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Direct Marketing | Print
REGULATORY: Marketers Blast House Sweeps Bills
A pair of House bills that would regulate direct mail sweepstakes were blasted by industry representatives during a Congressional subcommittee hearing
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Direct Marketing | Print
Good Old Buys
Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded
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Direct Marketing | Print
Lee Iacocca, Look What You Did
Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,
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Direct Marketing | Print
CIRCULATION: Ex-pat Files
They just don’t make ex-pats like they used to.In the old days, expatriates didn’t care what was happening in the United States once they left. Now, it
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Direct Marketing | Print
How to Select a Marketing System
Marketers, often with the help of consultants, need to define system requirements and then choose appropriate vendors and/or systems when building a customer