Direct Marketing | Print
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Direct Marketing | Print
Promoting Intelligence: IBM’s direct response effort touts business services
On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know
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Direct Marketing | Print
The Name Game
If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change
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Direct Marketing | Print
British Readers High on Custom
Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by
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Direct Marketing | Print
Direct to the Source: New study predicts a boom in consumer direct sales
Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,
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Direct Marketing | Print
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Direct Marketing | Print
FEEDING THE EAGLES
Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned
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Direct Marketing | Print
PRC Chairman Calls for Parcel Overhaul
The U.S. Postal Service should consider dumping its lightweight parcel post service, according to Edward Gleiman, chairman of the Postal Rate Commission.
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Direct Marketing | Print
Mergers-a-Go-Go: E-commerce spurs merger and acquisition activity
Direct marketing is HOT – at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey
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Direct Marketing | Print
DIMAC Settles Charges by Postal Service
DIMAC Direct Inc., the Bridgeton, MO-based direct marketing agency and service bureau, recently agreed to pay $1.2 million to the U.S. Postal Service
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Direct Marketing | Print
PUBLISHING: Who Ya Gonna Call…
If you’re looking for a different perspective on advertising while in Toronto at the DMA’s annual conference, you might want to check out Adbusters.The