Direct Marketing | Print
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Direct Marketing | Print
MAIL’S LAST CALL? Direct mail fights to hold its own against the Internet
Sure, that young upstart the Internet came into the ring swinging. But direct mail isn’t down for the count – yet.Online DM sales are expected to reach
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Direct Marketing | Print
Defending Your Company’s Name: Reputation management is a strategic imperative.
We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing
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Direct Marketing | Print
Frankly, My Dear, Do They Give a Damn?
Watching the give and take among proponents and opponents of postal legislative reform has been fascinating. Proponents – and I’m one – have struggled
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Direct Marketing | Print
Letters to the Editor
FAIR IS FOUL I have a bone to pick with Richard Levey and his Yankees column (Loose Cannon, November). A couple of times in the piece he talks about Yankee
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Direct Marketing | Print
“Y2K” Doesn’t Mean “You’re too Cute”
Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear
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Direct Marketing | Print
Fraud: Like Cures Like?
Everybody hates telemarketing calls, especially the kind that rip people off. Everybody also hates junk mail. But like bacteria fighting bacteria, the
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Direct Marketing | Print
DM HISTORY: But Wait, There’s More!
Though we’re avid DM history buffs, we were surprised hear that the Veg-o-Matic is part of the Chicago Historical Society collection, along with about
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Direct Marketing | Print
Pennzoil Launches DRTV Campaign
Pennzoil has begun a nationwide DRTV campaign for Rescue, a new product for motorists who run out of gas. The campaign, which includes 30- and 60-second
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Direct Marketing | Print
PLAY DETECTIVE – INVESTIGATE YOUR LEADS
In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,
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Direct Marketing | Print
Reformation Information: Lutheran Brotherhood resolves to get some attitude.
Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,