Direct Marketing | Print
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Direct Marketing | Print
At Sword’s Points
Weapons of mass destruction have rendered the usual career paths for swashbucklers irrelevant, if not obsolete. What is a poor swordsman (or woman) to do?
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Direct Marketing | Print
Bringing Home the Bacon
For most small direct marketers the problem is getting customers for their products. La Tienda has the customers and the product.
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Direct Marketing | Print
CRM without Software
A newcomer to direct marketing, who has never sold a product or service in retail or by mail, might get the impression that CRM is a methodology governed by a software system.
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Direct Marketing | Print
Tips and Teasers
John Battelle’s The Search (Portfolio, 2005) is more than just a review of search engine technology in general and Google in particular. Battelle analyses both the practical and philosophical implications of the technology.
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Direct Marketing | Print
Loose Cannon: Cosi Fan Tutte
In this festive-yet-reflective holiday period, I thought it would be nice to offer thanks — and perhaps a nice basket of fruit and chocolate — to the lawmakers who save direct marketers from their baser instincts. But what can one say about legislators who regulate DMers while practicing their own brand of bait-and-switch fundraising?
That would be most of them, for what it’s worth.
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Direct Marketing | Print
Small Businesses Can Learn a Stern Marketing Lesson from Howard
The King of All Media can make people buy products and services with one mention of them on his show. Discover secret marketing tactics that Stern knows that the establishment has been keeping from you. These secrets can mean significant growth for small businesses in 2006.
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Direct Marketing | Print
The Five Keys to Branding Success in 2006
A critical element of predictive loyalty metrics is their ability to measure the direction and velocity of consumer values 12-18 months in advance. With that in mind, here are five key trends that I predict will determine the difference between success and failure for brands and marketers for 2006
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Direct Marketing | Print
Apothecary at Large Provides Custom Spells over the Web
In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga, a witch whose house danced a slow mazurka on three chicken legs.
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Direct Marketing | Print
Web Sales Help Ugandan Poverty Eradication Project
The purchase of a $10 hand-crafted beaded single-strand necklace could provide the beader, a woman living in poverty in Uganda, with the rent for one month.
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Direct Marketing | Print
On Saving Money: Really?
Third quarter numbers aren’t so good. What’s new? Except for once again, ‘tis the season to panic.