Direct Marketing | Print
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Direct Marketing | Print
Promotional Firm Tries E-Mail Newsletter
Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?
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Direct Marketing | Print
USPS Helps Small Businesses Go Direct
Say you own a small business and want to start marketing through direct mail but you don’t know where to start.
The U.S. Postal Service wants to help, with services like the free booklet “The Guide to Mailing for Businesses and Organizations.” It will tell you what services are available — and how to save money on them. -
Direct Marketing | Print
New Businesses Aren’t Necessarily Bad Credit Risks
Many direct marketers avoid targeting businesses less than three years old, writing them off as unpredictable, risky bets. Perhaps the new company’s credit file is thin, or it has high start-up costs. Or a start-up’s credit file is not considered deep enough.
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Data Driven ROI
Consumers Increasingly Unwilling to Trade Information for Loyalty Benefits: Study
Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.
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Direct Marketing | Print
DMers Continue Looking to Hire
Nearly three in every four direct marketers anticipate adding staff this winter, according to an employment survey from Owatonna, MN-based Bernhart Associates Executive Search LLC.
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Direct Marketing | Print
Loose Cannon: We’re All Deviants
Meet Robert Burns. Burns is a building maintenance supervisor at Windham Tech, a state vocational high school located in Windham, CT. He
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Direct Marketing | Print
Spammer Cops Plea, Faces at Least Two Years
The lead defendant in the country
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Direct Marketing | Print
About Us
Prism Business’ Marketing Research Team Back to DIRECT Research Store Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and …
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Data Driven ROI
Online Service Ratings Slip During Holiday Season
Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished. According to a study of online shoppers, only one
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Direct Marketing | Print
Potter Warns of ‘Uncertainties’ for USPS
The U.S. Postal Service will face challenges, opportunities and uncertainties in 2006, Postmaster General John E. Potter warned the USPS Board of Governors