Direct Marketing | Print
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Direct Marketing | Print
LETTERS TO THE EDITOR
TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over
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Direct Marketing | Print
From E-mail to Snail Mail
TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?
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Digital
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive
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Direct Marketing | Print
Mail Delivers
THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized
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Direct Marketing | Print
Sir Ken Robinson Keynotes CADM
A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing’s
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Direct Marketing | Print
TIMELINE
Feb. 7, 2006 The Talbots Inc. said it will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash, beating out rival suitor Liz
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Direct Marketing | Print
Web Site Aims to Boost Black E-Community
Search and e-newsletters have helped IZania.com boost its membership and advertiser base.
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Direct Marketing | Print
Remodeling Firm Builds Via DRTV and Mail
The Basement Experts of America LLC has used direct response television ads to build itself up from one location in Toledo, OH in 1999 to an eight-city enterprise today.
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Direct Marketing | Print
Online computer repair firm targets the SOHO space
A smart young company with the appealing name of PlumChoice has blazed a new trail in computer technology that would never have been possible without the Internet. They service and repair computers in homes and small offices all over the U.S. by long distance, using only the Internet and the telephone.