Direct Marketing | Print
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Direct Marketing | Print
From Junk Mail to Junk Food
One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.
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Direct Marketing | Print
This Owl Brays Like a Donkey
AdFreeBlog.org asks bloggers to swear off corporate advertising.
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Direct Marketing | Print
Stay Tuned for an Important DM Message
THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business
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Direct Marketing | Print
Experian’s Kiebala Starts Own Firm
GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established
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Direct Marketing | Print
HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,
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Direct Marketing | Print
Abandonment Issues
Just over half of all Web-using consumers report abandoning their shopping carts on sites where they’d intended to make a purchase. If that’s not enough,
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Direct Marketing | Print
Good News and Bad News
MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle
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Direct Marketing | Print
Dinner and a Show
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.
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Direct Marketing | Print
Something Happened
MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when
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Direct Marketing | Print
Burned DMer Sues George Foreman
FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks