Direct Marketing | Print
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Direct Marketing | Print
The Oldest Scam
It’s not clear who invented the We’ve got a package waiting for you scam. But one early proponent was a cherubic 15-year-old legal clerk known to us only
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Direct Marketing | Print
Greenie Points
Several years ago, McDonald’s started serving Big Macs in paper containers instead of Styrofoam holders. The reason? Environmental groups took issue with
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Direct Marketing | Print
Springboard Advertising
In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)
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Direct Marketing | Print
No Value Added
Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted
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Data Driven ROI
The Right One for the Job
OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive
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Direct Marketing | Print
The Next Level
Many home improvements come out of a basic need. The lawn didn’t weather a tough winter? Reseed. The toilet leaks? Call a plumber. Mother-in-law moving in? Head for the hills—or, if there’s no time to run, turn the den into a bedroom.
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Direct Marketing | Print
The Calla Lily’s In the Mail
Some people buy their gardening supplies at the local big box store. But millions order them from catalogs, a purchasing method that goes back to Colonial times.
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Direct Marketing | Print
But Does It Go With Jelly and Snot?
Our current DIY project is redoing our guestroom for our three-year-old son Jacob, so his baby brother Danny can take over the nursery.
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Direct Marketing | Print
The Lady’s Slipper Doth Protest Too Much
The spring 2006 White Flower Farm catalog’s frontpiece “Notes from the Farm” contains a bit of self-flagellation from Amos Pettingill. It’s worth quoting.