Direct Marketing | Print
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Direct Marketing | Print
Not Missing a Beat
FEBRUARY SHOULD HAVE marked the start of a fantastic year for Jazzology, the nation’s oldest extant independent jazz label. The 56-year-old company had
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Direct Marketing | Print
Recovery, Cajun Style
More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises
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Direct Marketing | Print
A DM Laboratory
Keating Magee’s headquarters occupies a full floor in the Jackson Brewery building. One side of the suite overlooks the Mississippi River. Occasionally
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Direct Marketing | Print
Want Service? It’ll Cost You
I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists
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Direct Marketing | Print
The Oldest Scam
It’s not clear who invented the We’ve got a package waiting for you scam. But one early proponent was a cherubic 15-year-old legal clerk known to us only
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Direct Marketing | Print
Greenie Points
Several years ago, McDonald’s started serving Big Macs in paper containers instead of Styrofoam holders. The reason? Environmental groups took issue with
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Direct Marketing | Print
Springboard Advertising
In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)
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Data Driven ROI
The Right One for the Job
OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive
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Direct Marketing | Print
Two-Way Effort for Four-Way Trucks
Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The
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Direct Marketing | Print
Metrics? DMers Don’t Get ‘Em
Most marketing execs pay lip service to accountability. But a staggering 84% say their firms’ capacity to measure Web marketing is limited at best. More