Direct Marketing | Print
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Direct Marketing | Print
Ask.com on Course but HSN Suffers in IAC Q1
Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp
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Direct Marketing | Print
RR Donnelley Revenue, Income Up, Margins Down
R.R. Donnelley & Sons Co. generated $2.67 billion in sales during first quarter 2006, up from $1.93 billion a year ago. The company
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Direct Marketing | Print
FTC Investigating XM Satellite Radio’s Marketing
The Federal Trade Commission is investigating XM Satellite Radio’s marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.
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Direct Marketing | Print
Down to Earth
MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed
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Digital
Search Users Try, Try Again
Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those
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Direct Marketing | Print
But Does It Go With Jelly and Snot?
OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought
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Digital
Newegg Speaks Geek
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail
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Direct Marketing | Print
Kia Dealer Mailing Is a Real Clunker
FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get
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Direct Marketing | Print
Fax Fight
Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers