Direct Marketing | Print
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Direct Marketing | Print
ValueClick Has Strong First Quarter, Raises Guidance
Online marketing firm ValueClick generated $117.3 million in revenue, more than double the $51.4 million it reported in first-quarter 2005. The company’s net income rose from $8.7 million to $9.8 million during the same period. The quarter ended March 31.
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Direct Marketing | Print
Loose Cannon: I Can Name That Premium In Three Notes
When the most novel idea in the Incentive Show’s exhibit hall involves mucking out a horse stable, there’s trouble – big trouble – in premium land.
While it’s true that most of the show’s offerings aren’t geared toward direct marketers, in years past there were always a few items that could capture a DMers’ fancy. Not so this year. The hot trend on the exhibit hall floor was actually an echo of something that crashed and burned nearly five years ago.
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Direct Marketing | Print
Former Spam King Wallace Ordered to Pay $4 Million
A New Hampshire federal district court has ordered former self-proclaimed spam king Sanford Wallace to pay more than $4 million he allegedly obtained by downloading spyware onto consumers
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Direct Marketing | Print
Standard Mail Rates Could Rise by 9%
Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service’s just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents.
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Direct Marketing | Print
SPSS Has Revenue, Income Growth in First Quarter
SPSS Inc., Chicago, generated net revenue of $62.2 million and $4.8 million in net income during first-quarter 20006, compared with $57.5 million in revenue and $2.4 million in net income a year earlier.
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Direct Marketing | Print
First Watch Awards Advertising Contract to Dunn&Co
First Watch Restaurants, Inc. has awarded its creative and media duties to Dunn&Co., a marketing and advertising agency based in Tampa, FL. Neither company announced the expected billings, but First Watch does plan to significantly increase its marketing investment over previous years
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Direct Marketing | Print
AARP Picks First Hispanic Celebrity Endorser
AARP, the organization for people over fifty, has launched a multichannel marketing effort aimed at the Hispanic/Latino market. The goal of the new push will be to develop awareness about AARP within the Hispanic community, and to acquire new members.
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Direct Marketing | Print
USPS Proposes 9% Standard Mail Rate Hike
The U.S. Postal Service wants to raise standard mail rates by an average of 9% and all rates by approximately 8.5%, and will ask for those hikes in a filing with the Postal Rate Commission later today.
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Direct Marketing | Print
New Orleans Re-Opens as Market for Periodicals: Catalogs Still Banned
A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not receiving them.
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Data Driven ROI
Former Yankelovich Exec Launches Faith-Based Marketing Consultancy
Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.