Direct Marketing | Print
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Direct Marketing | Print
Harte-Hanks Acquires Print-On-Demand Service Provider
Harte Incs Inc. has acquired digital printing capabilities from PrintSmart Inc., a print-on-demand firm based in East Bridgewater, MA. Terms of the purchase were not disclosed.
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Direct Marketing | Print
Operation Global Con Nets Hundreds of Scammers
More than 565 people have been arrested as part of
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Data Driven ROI
Personnel Costs Affect Customer Support Operations ROI: Study
Personnel costs are the largest single cost for firms
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Direct Marketing | Print
Loose Cannon: A Boy Named Sue
News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million to individuals who served as lead plaintiffs in class-action lawsuits, despite a New York law that prohibits attorneys from promising anything of value to induce a person to bring a lawsuit. Milberg Weiss itself realized hundreds of millions of dollars in fees, according to court documents….
One will rarely lose friends by picking on a law firm in trouble, but here I must tread carefully. You see, dear readers, my hands are not entirely clean in this matter: During the past two decades I have served as a lead plaintiff in a number of direct marketing-related actions launched by Milberg Weiss. The details of three such suits follow.
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Direct Marketing | Print
Dell Income Dips in First Quarter
Dell Inc. generated $14.22 billion in revenue during its first quarter fiscal 2007, up from $13.39 billion a year earlier. But the Round Rock, TX-based technology and services marketer
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Direct Marketing | Print
Revenue Up, Earnings Down For Acxiom
Acxiom Corp., Little Rock, AR, generated $1.33 billion in revenue during fiscal 2006, up from $1.22 billion in fiscal 2005. But the Little Rock, AR-based data firm
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Direct Marketing | Print
Coupons Inc. Buys Stake in Couponstar
Coupons, Inc., a Mountainview, CA-based provider of printable coupon marketing and technology services provider, has acquired a 50% interest in Cashstar International, the Australian parent of Couponstar Ltd (UK) and Couponstar Pty Limited (Australia).
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Data Driven ROI
Homemade Measurements for Magazines
Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers.
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Direct Marketing | Print
RedEnvelope Loss Widens in Fourth Quarter, Year
RedEnvelope Inc., San Francisco, reported fourth-quarter 2006 revenue of $22 million, down from $22.2 million in fourth-quarter 2005. The company
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Direct Marketing | Print
North American Delivery Unit Leads Staples’ Growth
Staples Inc., Framingham, MA, generated $4.24 billion during first-quarter 2006, up from $3.9 billion in first-quarter 2005. The office supply company