Direct Marketing | Print
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Direct Marketing | Print
Pull Double Digit Response Rates and Close Sales Quickly
Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won’t be ignored. What do I mean by extreme? Keep reading.
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Direct Marketing | Print
Tips & Teasers
Moneris Solutions, Inc., an electronic transaction processor, has launched a gift card program tailored to small business. To learn more, visit http://www.monerisusa.com.
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Direct Marketing | Print
Vertis Acquires USA Direct
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
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Direct Marketing | Print
Glen Hartman Joins Harte-Hanks to Lead Digital Marketing
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.
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Direct Marketing | Print
Delia’s DM Sales Back in the Black
Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.
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Direct Marketing | Print
Vertis Acquires USA Direct
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
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Direct Marketing | Print
Glen Hartman Joins Harte-Hanks to Lead Digital Marketing
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.
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Direct Marketing | Print
Generation Gap
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three
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Direct Marketing | Print
The Dark Side of Ingenuity
SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY