Direct Marketing | Print Archives - Page 456 of 989

FTC Settles with Healthcare-Scam Telemarketers

Canadian telemarketers have settled charges by the Federal Trade Commission that they sold phony healthcare discount plans and bogus credit card loss protection to U.S. consumers.

Digital

For Google and Lane’s Gifts, a Click-Fraud Settlement

An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.

Direct Marketing | Print

House GOPers Step Back From MO Tax Bill

House Republicans have backed off from a bill prohibiting states from taxing mail order and other companies that do business in their states without local employees or offices, according to wire service reports.

Direct Marketing | Print

Acxiom Corp. Reports 8.5% Revenue Increase

Acxiom Corp. boosted its revenue by 8.5% to $336.7 million
during its first quarter.

Direct Marketing | Print

Brookstone Losses Double in Quarter

Brookstone Inc. reported a net loss of $11 million for the second quarter compared with a net loss of $5.7 million last year.

Direct Marketing | Print

A Big Mac and $1 Million, Please

Some people view dining at McDonald’s as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it’s a money making opportunity. We’re talking, of course, about the fast food titan’s popular Monopoly game. The Marketing Store has worked with McDonald’s on the game for the past six years, instituting an online component and a successful partnership with Best Buy. We chatted with Chris Hess, account director, and Reed Roussel, vice president of interactive marketing of the Chicago-based agency recently about the challenges of keeping Monopoly hot and fresh.

Direct Marketing | Print

Targeted Customer Marketing

Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one.

Data Driven ROI

Late to the Table

You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right?

Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?

Direct Marketing | Print

Where Does He Get Those Wonderful Toys?

So how do you choose where you go out to dinner? Maybe you look for a cozy little bistro with a nice wine list? Or you ponder whether to nosh on upscale Italian or sushi?

If you’re dining with a small child, chance are your criteria runs more along the lines of “What toys do they have this week? Does Burger King still have ‘Superman Returns’ stuff? Which ‘Pirates of the Caribbean’ thing does McDonald’s have? Is it the sword? He really wants the sword. Wendy’s has what? Six Flags toys? What the heck are they, action figures of the bald dancing guy?”

Direct Marketing | Print

All Meat, No Tomatoes

In a scant six months, Burger King’s television commercials have gone from the sublime to the ridiculous.