Direct Marketing | Print
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Direct Marketing | Print
FTC Cancels Postal Exam Scam
A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.
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Direct Marketing | Print
Meet the Brokers: Amy Benicewicz
Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.
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Direct Marketing | Print
Making School Cool
For many teens and pre-teens, school supplies are a way to express themselves. And back-to-school can be a time to show the world that their personal style has evolved over the summer.
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Direct Marketing | Print
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. CM Plus recently chatted with Judy Newman, president of Scholastic Book Clubs and Scholastic At Home about how the Internet is helping the book club model evolve, why the company welcomes competition and the ongoing allure of the club format.
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Direct Marketing | Print
How Many Crayons Does One Woman Need?
It’s been a very long time since September meant back-to-school for me personally. And my children are still too young for Labor Day to mean the end of playtime.
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Direct Marketing | Print
A Long Way from Rydell High
When it comes to pitching “return to school” merchandise, marketers have overlooked an elementary lesson: Know Your Market.
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Direct Marketing | Print
Multiple Choice
When you were a kid, did you ever wonder where your teacher got all those cool workbooks? Or that nifty dry erase board? No? Me neither.
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Direct Marketing | Print
Homework Assignment
Cartoon Network and several child advocacy groups – including the National Parent Teacher Association, the National Education Association, Hands on Network and the National Association for Sport & Physical Education – are partnering to sponsor National Recess Week, Sept. 18-22. The goal is to help kids, parents and teachers enhance and/or save recess in their schools.
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Direct Marketing | Print
Electricity DMer Surges Via SEO, DR Space
Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.