Direct Marketing | Print
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Direct Marketing | Print
Hendricks Returns to First Data as President
First Data Corp. has named Susan Hendricks president of First Data Resources.
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Direct Marketing | Print
DM Spending to Reach $194 Million in 2010: Forecast
Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.
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Direct Marketing | Print
Loose Cannon: I Want My $2,000 In Pennies
Earlier this summer McMurry, a mid-sized marketing agency based in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered a bribe to recipients who wrote about the blessed event.
Now that’s a unique marketing strategy: Use a mailing to insult your recipients’ professionalism (the postcard was addressed to “Richard H. Levey, Industry News Columnist”). And compound it by raising a question among professional question-askers that you probably don’t want asked — namely, why does an agency with faith in its work need to bribe reporters to write about it? These were my first thoughts when I received the postcard.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Arhaus Furniture Celebrates 20 Years Retailer and direct marketer Arhaus Furniture celebrates its 20th anniversary with a sale catalog that luxuriously showcases its dedication to “natural materials, hand-made artistry” and global style. While the …
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Direct Marketing | Print
Book Mailer Settles with Irate Customers
A New York-based mail-order book club has agreed to pay $40,000 to settle customer complaints including undelivered merchandise and shipments that were not ordered.
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Direct Marketing | Print
Meet the Brokers: Michael Fishman
Today we meet Michael Fishman, vice president of the list brokerage division at Specialists Marketing Services Inc., Weehawken, NJ.
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Direct Marketing | Print
Xanga.com to Pay $1 Million for Violating COPPA: FTC
Social networking Web site Xanga.com, and its principals, Marc Ginsburg and John Hiler, will pay a $1 million civil penalty for allegedly violating the Children’s Online Privacy Protection Act, the Federal Trade Commission announced yesterday.
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Direct Marketing | Print
Sharper Image to Delay Filing of Second Quarter Results
Sharper Image Corp. will postpone for five days the release of financial results for its second quarter ended July 31 while it reviews its historical stock option and other accounting practices.
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Direct Marketing | Print
Spiegel Brands Acquires Two Catalogs
Golden Gate Capital, parent company of cataloger Spiegel Brands Inc., has acquired Carabella Corp. and its Carabella and A.B. Lambdin catalogs.
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Direct Marketing | Print
Spam Conviction Upheld
The Court of Appeals of Virginia has upheld the first conviction under a state law that makes spamming a felony.