Direct Marketing | Print
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Victorian Trading Gives Holiday Sneak Preview Victorian Trading Co. gets a jump on the upcoming fall/holiday mailing cycle by giving consumers a peek at seasonal items in its first-ever Holiday Sneak Preview catalog. The book arrives complete with a …
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Digital
Yahoo! Readies Multichannel Campaigns to Hook Users
Search engine and Internet portal Yahoo! will swap java for eyeballs this Friday.
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Direct Marketing | Print
Blyth Revamps Operations
Blyth Inc., a vendor of candles, seasonal decorations and home d
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Data Driven ROI
E-Zine Program Helps PTC’s resellers Connect
“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.
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Direct Marketing | Print
B-to-B Direct Marketing: When Close to Perfect Is Good Enough
I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.
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Direct Marketing | Print
Banta to Axe More Than 500 Jobs
Banta Corp. plans to close five printing plants and eliminate more than 500 jobs, or about 6% of its work force, as part of an ongoing effort to cut costs.
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Direct Marketing | Print
Pier 1 Losses Deepen in Quarter
Pier 1 Imports Inc. posted a net loss of $73.1 million, for the second quarter, compared to a net loss of $6.4 million the prior year.
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Direct Marketing | Print
Pay88 Acquires Chinese Online Marketer Qianbao
Pay88 Inc, a Chinese electronic payment-processing firm, has acquired online marketing systems developer Qianbao for an undisclosed amount of stock.
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Direct Marketing | Print
Meet the Broker: Kerri A. Mulhern
Today we meet Kerri A. Mulhern, a brokerage account executive with Adrea Rubin Marketing. Originally from New Jersey, now she lives and works from home in Texas.
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Direct Marketing | Print
EarthLink Wins $11 Million Spam Judgment
A federal judge in Atlanta has awarded EarthLink an $11 million judgment against Nevada Internet marketing company KSTM, LLC for allegedly sending unsolicited e-mail violating the Can Spam Act through EarthLink’s servers, the Internet service provider said Wednesday.