Direct Marketing | Print
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Direct Marketing | Print
Is There Truth in Advertising?
When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars worth of books.
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Direct Marketing | Print
Sharper Image CEO Loses Proxy Fight, Steps Down
Sharper Image founder, CEO and most public face Richard Thalheimer has stepped down, with the Associated Press claiming he was ousted by his company’s board of directors. Jerry Levin, who led a group of dissident shareholders and gained a seat on the firm’s board in July, will serve as chairman and acting CEO, effective immediately.
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Direct Marketing | Print
Vertis Launches Trackable Retail Promotion Program for Hispanics
Vertis Communications has introduced
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Direct Marketing | Print
America Online Hit With Class Action Privacy Lawsuit
Three consumers filed a class action lawsuit against America Online in San Francisco late Friday, claiming that AOL violated their privacy by posting their search inquiries online without consent.
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Direct Marketing | Print
Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
(Multi Channel Merchant) As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …
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Digital
FTC Wins Restraining Order Against ‘Debt Relief’ Operation
At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers’ debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.
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Direct Marketing | Print
FTC Still Hasn’t Paid Data Breach Victims: Reports
Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.
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Direct Marketing | Print
R.R. Donnelley Acquires Canadian Printer
R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.
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Direct Marketing | Print
ClubCorp to Promote Wine Clubs
ClubCorp of Dallas plans to launch numerous direct- and special events marketing wine clubs in conjunction with wineries.