Direct Marketing | Print
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Direct Marketing | Print
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We
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Direct Marketing | Print
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
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Direct Marketing | Print
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally
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Data Driven ROI
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for
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Direct Marketing | Print
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,
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Direct Marketing | Print
Office Depot Acquires Chinese Direct Marketer
Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.
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Direct Marketing | Print
Neiman Marcus Income Drops
Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.
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Digital
Western Europe Online Market to Grow to $234 Million by 2010
Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.
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Direct Marketing | Print
Romanian Company To Hire 200 Tele-Reps
XL World, a Romanian outsourcing company, plans to hire 200 English-speaking call center employees by November.