Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker
HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following
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Direct Marketing | Print
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We
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Direct Marketing | Print
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
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Direct Marketing | Print
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally
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Direct Marketing | Print
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,
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Direct Marketing | Print
Someone’s Watching
Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are
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Direct Marketing | Print
Pick the Winner – Oct. 2006 – An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life
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Data Driven ROI
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for
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Digital
Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha’s Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place
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Direct Marketing | Print
Prove It
IF YOU’VE BEEN IN DIRECT marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable