Direct Marketing | Print
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Direct Marketing | Print
Postal Reform Bill Has Slim Chance of Senate Passage
As the current Congress prepares to adjourn for the year, some mailing industry groups were holding out hope of a last-minute passage of a postal reform bill.
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Direct Marketing | Print
Six Indicted for E-Greeting Phishing Scams
Six men have been charged with participation in an Internet phishing scam that used e-mail and phony Internet greeting cards to steal credit card numbers, bank account numbers and other personal information from AOL users, the U.S. Department of Justice announced last week.
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Direct Marketing | Print
Loose Cannon: What Comes Between Me and My Calvins? Data Security!
During the past two years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to The Privacy Rights Clearinghouse.
Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front-and-center to the national information security discourse
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Direct Marketing | Print
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
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Direct Marketing | Print
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We
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Direct Marketing | Print
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally
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Data Driven ROI
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for
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Direct Marketing | Print
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,
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Digital
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7
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Direct Marketing | Print
Someone’s Watching
Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are