Direct Marketing | Print
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Direct Marketing | Print
Ring True
Want to turn that phone call into a sale, and maybe even into an ongoing relationship? Follow these pointers: Don’t remind prospects that you’ve already
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Direct Marketing | Print
Spamhaus Ignores Court’s $11.7M Ruling
FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who
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Direct Marketing | Print
BMG: USPS Proposal Will Put Us Out of Mail Business
The U.S. Postal Service’s proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.
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Digital
Czech MO Sales Rising, Pulled by Online Shopping
Mail order sales in the Czech Republic have been growing, mainly owing to e-shopping, said Tomas Hajek, secretary of the country’s Direct Marketing and Mail Order Sales Association ADMAZ, according to the Prague Post.
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Direct Marketing | Print
Meet the Broker: Rich Eldert
Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.
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Direct Marketing | Print
ICANN: We Won’t Shut Spamhaus Down
The Internet Corporation for Assigned Names and Numbers said it will not comply with a proposed order by an Illinois judge to shut down anti-spam Web site Spamhaus.org.
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Direct Marketing | Print
Canadian Pharmacists Fear Americans Will Deplete Drug Supply
The Ontario Pharmacists’ Association has issued an open letter to the Canada’s Minister of Health expressing its grave concern that a recent ruling by the U.S. Congress that will again allow U.S. citizens to cross the Canadian border in order to purchase cheaper prescription drugs, according to Halifax Live.
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Direct Marketing | Print
Co-op Mail Still Works for Some
(Direct)Despite declines in recent years, cooperative direct mail can still be a useful medium for direct marketers that want to reach large groups of people at a lower cost than solo mail.
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Direct Marketing | Print
The 2007 Marketing Arena: Take Your Best Shot
As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.