Direct Marketing | Print
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Direct Marketing | Print
Leading Questions
HAVE YOU EVER RECEIVED A bad sales call? Perhaps the salesperson barreled through the script without bothering to engage in dialogue. Maybe he stammered
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Direct Marketing | Print
Need for ROI Leads Firms to DM
THE AGE OF ACCOUNTABILITY has arrived. Marketers will spend $961.9 billion on communications this year. And return on investment will play a big role
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Data Driven ROI
Think Before You Contact
In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face
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Direct Marketing | Print
Before You Begin
DMers have to forget about the traditional approach and analyze the sales cycle with metrics and statistics to better understand their market. These same
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Digital
Femail Creations Starts a New Business
In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog
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Direct Marketing | Print
Nothing But the Truth
WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started
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Direct Marketing | Print
Getting Personal
WHAT MAKES YOU tick? That’s a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked
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Direct Marketing | Print
Harrumph. Obfuscate. Complicate. Harrumph
When I deliver a speech or communicate in print, one of the words I eschew is That word, and its cousins such as and any compound word whose second half
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Direct Marketing | Print
It Could Get Ugly
RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon
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Direct Marketing | Print
And on the Left Coast
OgilvyOne’s San Francisco office is housed near Union Square at 111 Sutter St., the same art deco building where Sam Spade hung his hat in The Maltese