Direct Marketing | Print
-
Direct Marketing | Print
Live From DMA06: Catalog Traffic Building Response Tops 10 Percent
A Response Rate Trends Report released Tuesday by the Direct Marketing Association found that catalogs and direct mail typically produce 2.3% and 2.18% response rates, respectively.
-
Direct Marketing | Print
InfoUSA Says Cardinal’s Suit Was Dismissed
A lawsuit filed against infoUSA and several of its directors, including CEO Vinod Gupta, has been dismissed, according to infoUSA.
-
Data Driven ROI
Nine Database Marketing Sins
The early morning session at any conference can do a lot to put attendees on the right path for the rest of the day. Fortunately, Arthur Hughes’s “Nine Deadly Mistakes in Database Marketing” session on Tuesday morning at DMA06 in San Francisco was no snoozer.
-
Direct Marketing | Print
Live From DMA06: The FTC Tightens Up ID Theft Rules
Identity theft? Ho-hum.
Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
-
Direct Marketing | Print
Live From DMA06: FEDMA Set to Begin Research Initiatives
The Federation of European Direct Marketing Association is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of DM on the group’s 25 member DM associations.
-
Direct Marketing | Print
Live From DMA06: What Mailers Can Expect From Next Rate Hike
With the new rate case that takes effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set precedents for future of rate cases.
-
Direct Marketing | Print
Live From DMA06: Greco Urges Marketers to be Relevant, Responsible
Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.
-
Direct Marketing | Print
Live From DMA06: Adrea Rubin Launching Media Company
List brokerage Adrea Rubin is launching a media buying company aiming to draw attention to services it already offers, but that some clients may not know about.
-
Direct Marketing | Print
Live From DMA06: Richard Branson and The 37-Year-Old Virgin
Whether trains, planes or cola, Richard Branson is bent on putting his brand on any industry he deems as needing a well-run enterprise. And after 37 years of diverse endeavors his brand, Virgin (or, formally, the Virgin Group of Companies) has been stretched without breaking.
-
Data Driven ROI
Live From DMA06: Integration of Brand and Direct is Critical
As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation, General Motors.